Privacy policy

PRIVACY POLICY

Last updated: Wednesday December 17, 2025

This is the Privacy Policy of The Longevity Store B.V. (“The Longevity Store”, “we”, “us”, “our”). We are located at Papaverweg 34, 1032KJ Amsterdam, The Netherlands, and registered with the Dutch Chamber of Commerce under number 93035306.

This Privacy Policy explains how we collect, use, share, and protect personal data when you visit or use www.thelongevitystore.com (the “Website”), purchase products, create an account, subscribe, contact customer support, participate in surveys, leave reviews, or otherwise interact with us (together, the “Services”).

We process personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable Dutch and EU privacy laws.

1. Who is responsible for your data

The Longevity Store B.V. is the data controller for the processing described in this Privacy Policy, unless stated otherwise.

Privacy contact: support@thelongevitystore.com

2. What personal data we collect

We collect the following categories of personal data.

Information you provide to us
This may include:

• Name, email address, phone number
• Shipping and billing address
• Account login details and preferences (if you create an account)
• Order history, subscription status, and preferences
• Communications with customer support
• Reviews, ratings, survey responses, and feedback
• Any other information you voluntarily provide

Order and payment information
When you place an order or subscription, we process data necessary to fulfil the contract. Payments are processed by third-party payment providers. We do not store full payment card details. We may receive limited payment information such as:

• Payment method type
• Transaction and order reference numbers
• Payment and chargeback status

Information collected automatically

When you use the Website, we may collect:

• IP address and approximate location
• Device and browser information
• Pages visited, clicks, session duration, referral URLs
• Shopping behaviour such as cart and checkout activity

This information may be collected via cookies and similar technologies, subject to your cookie preferences.

Information from third parties
We may receive data from service providers involved in operating the Services, including:

• E-commerce platform providers (such as Shopify)
• Payment providers
• Shipping and fulfilment partners
• Subscription management tools
• Customer support tools
• Email and marketing platforms
• Analytics and advertising partners
• Affiliate and referral partners
• Review platforms (including Trustpilot)
• Fraud prevention and security providers

We process only personal data that is relevant and necessary for the purposes described in this Privacy Policy.

3. Why we process your data and our legal bases

We process personal data only when permitted under GDPR. Legal bases include:

Performance of a contract

We process data to:

• Process orders and payments
• Deliver products
• Manage subscriptions, including automatic renewals, billing, cancellations, pauses, and skips
• Administer subscription billing, including non-refundable renewal charges once a new subscription period has started, as described in our Terms and Conditions
• Handle returns, refunds, and customer service

Legal obligation

We process data to:

• Comply with accounting and tax laws
• Meet consumer law obligations
• Respond to lawful requests by authorities

Legitimate interests
We process data where necessary for legitimate interests, provided your rights are not overridden, including:

• Website security and fraud prevention
• Service improvement and analytics
• Business performance measurement
• Sending post-purchase review invitations (including via Trustpilot)

You have the right to object to processing based on legitimate interests at any time. We always assess whether our legitimate interests are overridden by your rights and freedoms and process personal data only where such interests are proportionate and necessary.

Consent

We rely on consent where required, including:

• Non-essential cookies and tracking technologies
• Certain advertising and measurement activities
• Certain marketing communications

Consent can be withdrawn at any time.

4. How we use your data

We use personal data to:

Provide and operate the Services

• Create and manage accounts
• Process orders and subscriptions
• Deliver products
• Provide customer support and handle complaints
  

Communications

• Send transactional messages such as order confirmations, shipping updates, subscription notices, and support replies
• Send marketing communications where permitted or where you have consented

Improvement and analytics

• Analyse Website usage
• Improve content, performance, and user experience
• Develop and test new products, offers, and features

Security and compliance

• Detect and prevent fraud, misuse, and security incidents
• Enforce our Terms and Conditions
• Protect customers and our business

Reviews and feedback

• Send review invitations after completed purchases
• Display verified customer reviews
• Collect surveys and feedback to improve products and Services

5. Cookies and similar technologies

We use cookies, pixels, SDKs, and similar technologies. Essential cookies are required for Website functionality such as checkout, security, language preferences, and consent management.

Non-essential cookies (for analytics, advertising, and personalisation) are used only where permitted by law and subject to your consent. Cookie consent is managed via our consent banner (Consentmo).

You can change your cookie preferences at any time through the cookie banner or your browser settings. Disabling cookies may affect Website functionality. Essential cookies cannot be disabled as they are necessary for the operation and security of the Website.

6. Marketing communications

Transactional communications
We send service-related messages necessary to provide the Services, such as order confirmations, shipping updates, subscription notices, and customer support replies.

Marketing communications
We may send newsletters, product updates, and offers where:

• You have opted in, or
• Permitted by applicable law (for example soft opt-in for existing customers where applicable)

You can unsubscribe at any time using the link in emails or by contacting support@thelongevitystore.com.

SMS and phone
Phone numbers may be used for service communications. Marketing SMS are sent only where legally permitted and with required consent. Opt-out instructions are included in messages.

7. Sharing your data

We do not sell personal data.

We may share data with the following categories of recipients, only where necessary:

• E-commerce platform providers
• Payment providers
• Shipping and fulfilment partners
• Subscription and billing tools
• Customer support tools
• Email and marketing platforms
• Analytics and advertising partners (subject to consent)
• Affiliate and referral partners (attribution and fraud prevention)
• Survey and feedback tools
• Review platforms such as Trustpilot
• Fraud prevention and security providers
• Professional advisors and authorities where required by law

8. Trustpilot and review invitations

We may invite customers to leave reviews via Trustpilot after a completed purchase.

For this purpose, limited data may be shared with Trustpilot, such as:

• Name
• Email address
• Order reference and, where required, product information

Legal basis: legitimate interest in collecting verified customer feedback and improving our Services.

You may object at any time by contacting support@thelongevitystore.com. If you object, we will stop sending review invitations going forward. Trustpilot processes review data under its own privacy policy as an independent controller.

9. International data transfers

Some service providers process data outside the European Economic Area, including in the United States.

Where required, we rely on appropriate safeguards such as adequacy decisions or Standard Contractual Clauses, and additional measures where necessary.

10. Data retention

We retain personal data only as long as necessary for the purposes described, unless longer retention is required by law.

Typical retention:

• Orders and invoices: as required by tax and accounting law
• Subscription and billing records: as required to administer subscriptions and resolve disputes
• Customer support communications: as needed for support and record-keeping
• Marketing data: until you unsubscribe or object, plus minimal suppression records
• Cookie and analytics data: according to cookie settings and provider configurations

11. Your rights under GDPR

You may have the right to:

• Access personal data
• Rectify inaccurate data
• Erase data (in certain cases)
• Restrict processing
• Object to processing based on legitimate interests or direct marketing
• Data portability (where applicable)
• Withdraw consent at any time
• Lodge a complaint with a supervisory authority in your EU country of residence, workplace, or where an alleged infringement occurred

Requests can be sent to support@thelongevitystore.com. Identity verification may be required.

12. Security

We apply appropriate technical and organisational measures to protect personal data. No system is completely secure, and absolute security cannot be guaranteed.

You are responsible for safeguarding account credentials and email access.

13. Children’s privacy

The Services are not intended for children under 16. We do not knowingly collect personal data from children under 16. If this occurs, we will delete such data upon discovery.

14. Third-party websites and services

The Website may link to third-party services. We are not responsible for their privacy practices. Their terms and privacy policies apply.

15. Relationship with other policies

In case of conflict between this Privacy Policy and our Terms and Conditions, the Terms and Conditions shall prevail, unless mandatory data protection law provides otherwise.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version is always available on the Website. Material changes will be communicated where required by law.

17. Contact

Questions or requests regarding privacy can be sent to support@thelongevitystore.com